Certification · Product
Build the right product, then build it right.
Product management for the AI era: discovery, strategy, roadmaps, metrics and shipping AI features users trust. Learn by running a real product problem end to end.
Who it's for
Aspiring and new product managers, engineers, designers and founders.
01
Aspiring product managers
Engineers, analysts, designers and consultants moving into product.
02
New PMs
Who want frameworks, not guesswork, in their first years.
03
Founders
Who need to turn a vision into a product people use.
What you'll learn
Six modules. One real project.
01
Product discovery
Jobs-to-be-Done, customer interviews and opportunity trees.
02
Strategy and roadmaps
Vision, outcome-driven roadmaps and OKRs.
03
Metrics and experimentation
North Star metrics, product analytics and A/B testing.
04
Shipping AI features
LLM-powered features, evals, and when not to use AI.
05
Delivery with engineering and design
PRDs, prioritisation and agile rituals that actually help.
06
Go-to-market and growth
Launches, positioning and product-led growth.
Faculty & mentors
Learn from the HCD Institute network.
Faculty and fellows from DIC Hub, IIT Hyderabad, alongside practitioners from our advisory board who lead design, product and AI work in India and around the world.
Dr Deepak John Mathew
Founding Board Member · Professor, IIT Hyderabad · Head, DIC Hub
Design educationLinkedIn ↗
Mathew Sebastian
Founding Board Member · Fellow, DIC Hub, IIT Hyderabad · NID alumnus
Human-centred designLinkedIn ↗
Dr Delwin Remedios
Professor, Department of Design, IIT Hyderabad · Head, Animation Lab
Faculty
Jacinta Bell
Interaction designer · Researcher, DIC Hub, IIT Hyderabad · Fellow, HCD Institute
Interaction design
Marsukola Kranthi Kiran
Member, DIC · Research Scholar, IIT Hyderabad
Research
Elias V
Research Scholar, IIT Hyderabad
Research
Gavin Remedios
Experience Design Leader, IBM Consulting · India & South Asia
Enterprise experience designLinkedIn ↗
Shibu Prabhakaran
Design Strategist, Kloudspot · Indian Institute of Science
Design strategyLinkedIn ↗
Chandrima Deuri Sikka
Product Marketing Manager, Somfy North America · ex-HP, ex-Samsung
Product strategyLinkedIn ↗
Sanmitra Chitte
Design & Innovation Strategist · International Partnerships, BITS Design School, Mumbai
Design educationLinkedIn ↗
Jomon Jacob
Entrepreneur & Investor, Tricta Technologies · IT, IoT and AI services
Ventures & AI servicesLinkedIn ↗
Dr Kawahya Tizhe
Public Health Physician · World Health Organization · Johns Hopkins Bloomberg School of Public Health
Global healthLinkedIn ↗How it runs
Hybrid by design.
Join a product sprint on campus at DIC Hub, IIT Hyderabad with startups and labs, or complete everything online.
01
Learn live
Live online sessions with practitioners and faculty, recorded for catch-up.
02
Build
Studio projects on real problems, using AI tools at every step.
03
Get feedback
Mentor reviews and peer critiques on your work.
04
Immerse (optional)
Join us on campus at DIC Hub, IIT Hyderabad for an in-person immersion.
You'll leave with
Work you can show. Skills you can use.
- 01A product strategy and roadmap for a real problem
- 02A discovery and experiment portfolio
- 03Interview-ready PM case studies
- 04Certificate from HCD Institute × DIC Hub, IIT Hyderabad
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Keep going.
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See the programmeQuestions
Before you reserve.
Do I need a technical background?
How is this different from the AI Product Owner certification?
Is the programme online or on campus?
What certificate do I receive?
How do I join?
Product Manager