Certification · Communication
Tell better stories with AI, in your own voice.
For communicators, marketers and brand teams. Use GenAI across strategy, content and campaigns without losing what makes your brand human, and get found in AI search.
Who it's for
Brand, marketing, PR, content and internal communication teams.
01
Brand and marketing teams
Who need more content, faster, without losing quality.
02
PR and corporate communication
Working with AI while protecting trust and reputation.
03
Content creators and founders
Building a voice and an audience with AI as a partner.
What you'll learn
Six modules. One real project.
01
Human-centred communication
Audience insight and message strategy that starts with people.
02
Brand voice with AI
Build a brand voice system and prompts that keep every output on-brand.
03
Multimodal content
Text, image, video and voice, produced with GenAI.
04
AI content workflows
From brief to publish: content ops and automation.
05
AI search visibility
GEO and AEO: getting your brand cited by AI assistants and answer engines.
06
Ethics and measurement
Disclosure, copyright and deepfakes, plus analytics that show what works.
Faculty & mentors
Learn from the HCD Institute network.
Faculty and fellows from DIC Hub, IIT Hyderabad, alongside practitioners from our advisory board who lead design, product and AI work in India and around the world.
Dr Deepak John Mathew
Founding Board Member · Professor, IIT Hyderabad · Head, DIC Hub
Design educationLinkedIn ↗
Mathew Sebastian
Founding Board Member · Fellow, DIC Hub, IIT Hyderabad · NID alumnus
Human-centred designLinkedIn ↗
Dr Delwin Remedios
Professor, Department of Design, IIT Hyderabad · Head, Animation Lab
Faculty
Jacinta Bell
Interaction designer · Researcher, DIC Hub, IIT Hyderabad · Fellow, HCD Institute
Interaction design
Marsukola Kranthi Kiran
Member, DIC · Research Scholar, IIT Hyderabad
Research
Elias V
Research Scholar, IIT Hyderabad
Research
Gavin Remedios
Experience Design Leader, IBM Consulting · India & South Asia
Enterprise experience designLinkedIn ↗
Shibu Prabhakaran
Design Strategist, Kloudspot · Indian Institute of Science
Design strategyLinkedIn ↗
Chandrima Deuri Sikka
Product Marketing Manager, Somfy North America · ex-HP, ex-Samsung
Product strategyLinkedIn ↗
Sanmitra Chitte
Design & Innovation Strategist · International Partnerships, BITS Design School, Mumbai
Design educationLinkedIn ↗
Jomon Jacob
Entrepreneur & Investor, Tricta Technologies · IT, IoT and AI services
Ventures & AI servicesLinkedIn ↗
Dr Kawahya Tizhe
Public Health Physician · World Health Organization · Johns Hopkins Bloomberg School of Public Health
Global healthLinkedIn ↗How it runs
Hybrid by design.
Produce and present a campaign on campus at DIC Hub, IIT Hyderabad, or complete everything online.
01
Learn live
Live online sessions with practitioners and faculty, recorded for catch-up.
02
Build
Studio projects on real problems, using AI tools at every step.
03
Get feedback
Mentor reviews and peer critiques on your work.
04
Immerse (optional)
Join us on campus at DIC Hub, IIT Hyderabad for an in-person immersion.
You'll leave with
Work you can show. Skills you can use.
- 01A brand voice system and prompt library
- 02A multimodal campaign built with AI
- 03An AI content workflow your team can adopt
- 04Certificate from HCD Institute × DIC Hub, IIT Hyderabad
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See the programmeQuestions
Before you reserve.
Which AI tools will we use?
Will AI replace communicators?
Is the programme online or on campus?
What certificate do I receive?
How do I join?
AI Communication